Case Study
Gifting made easy
Lumiera sells premium candles for gifting, celebrations and elegant everyday spaces. The brief was to make the brand feel as considered as the product — and then to build the storefront that sells it.
Brand IdentityE-commerceWeb Development
01
The problem
Premium candles are bought with the eyes. Lumiera had the product and the packaging, but nothing that carried that quality online — no identity system, no storefront, and no way for a first-time visitor to understand in three seconds that this is a gift worth giving. Everything was being sold one conversation at a time.
02
Identity
We built the mark and the system around warmth rather than luxury cliché: a soft gold flame over a restrained neutral palette, generous space, and typography that reads editorial instead of transactional. The same system carries the square mark for social, the wide lockup for the storefront, and the packaging language underneath both.
03
The storefront
The homepage rotates through three positions the brand actually sells on — Signature Candles for meaningful moments, Gift-worthy Favorites for premium gifting, and Everyday Rituals for soft floral calm. Each slide carries its own call to action, so the same page serves the gift-buyer and the self-buyer without asking either to hunt.
04
Commerce, end to end
Beneath the catalogue is a full production system: a cart drawer that never leaves the page, a checkout with its own processing and result states, order status tracking, address management, customer reviews, a newsletter capture and an Instagram feed. Product imagery is served from Cloudflare R2 behind cdn.lumiera.in, so the catalogue scales without touching the build.
05
Built to keep moving
The catalogue is data, not markup — inventory, availability and coming-soon states are driven from one typed source, so adding a product or a collection is an edit rather than a deployment of new components. The blog and FAQ run on the same footing, which is what lets a small team keep the site current without engineering time.
3
Storefront positions, one homepage
1
Typed source of truth for the catalogue
100%
Own infrastructure, no platform lock-in
Want to work with us?
Clarity drives every design decision — paired with bold ideas and intent. We love working on projects that move people forward.
Let’s start with a quick form to understand what you need.